Nevertheless, a fresh generation of digital natives with distinct and higher expectations has emerged. As professionals in brand experience, we see each brand touchpoint as an opportunity to encourage, have interaction and innovate. ComplexLand • We translated the experience of ComplexCon into a shoppable, digital-initially journey liked by one https://www.madjor.com/insight-article/madjor-the-brand-experience-design-agency-shaping-consumer-engagement